meet rozina

a determined entrepreneur whose resilience gets her through

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ON LEARNING ABOUT HERSELF THROUGH THE CREATION OF HER COMPANY: 

"My biggest transition was when I left my job in 2010 to create my own company, but had no idea what it would be. I was 25 at the time, and the concept of the company was not that important to me. I just wanted to enjoy the freedom to be creative, independent and in charge of my future. This has completely shaped who I am today. I have learned so much about myself: what I like and don’t like doing and how I cope with difficulties, emotions, people. Even if you're surrounded by caring people who advise you, you are alone when it comes to making big decisions. You are responsible for both the good and bad situations. I cherish this freedom, even if it is hard."

"you are alone when it comes to making big decisions. YOU ARE RESPONSIBLE FOR BOTH THE GOOD AND BAD SITUATIONS."

 Photo by ohmycream.com

Photo by ohmycream.com

ON overcoming difficult times:

"2016 was a very hard year for me. I was in the hospital for several weeks before and after giving birth to my baby, and going through financial difficulties in both my personal and professional lives. My absence from the office was so unexpected that my team did not react well to it. I wanted everyone to be happy, I felt it was my duty as a founder. I was struggling to adjust to being a new mother (which often means not sleeping a lot and not always knowing what to do), and trying to pull my team out of this negative mindset. I was often sad for my son because he did not have his mother's full attention.

That is when I started to meditate more regularly than before, reminding myself daily how lucky I was to be healthy, with a baby who was healthy, and with family and friends that were around to help. It kept me from ruminating and being sad.

I tried to do my best during this time. I prioritized a lot and followed my instincts. It felt like a very long and difficult year. It taught me how resilient I am. I still feel like I made mistakes, that my methods of management were not always good, but I guess time will allow me to look back and learn from this situation."

 Photo by  Prescription Lab

ON BEING BRAVE WHEN IT'S NOT EASY: 

"I guess I do struggle with being brave. But when I'm struggling, I try not to think too much about it and just do things. During my difficult year, my motto was to tell myself, 'just look down at your feet and keep moving forward, and one day you will be out of the tunnel.'"

WHAT MAKES HER FEEL VULNERABLE:

"When I express my deep thoughts and feelings, I guess I am afraid people will misunderstand me, and put me in a box I can't escape from."

ON LEARNING from EXPERIENCE:

"I feel like with all the information we easily have access to on the internet now, particularly on how to cope with difficulties, how to be happy, how to be yourself, how to whatever, we know a lot of things “intellectually”. But before actually living them, we cannot really learn them, and realize how hard it is to put things into practice. The last thing I have in mind, which seems easy but actually isn’t, is not to judge yourself too severely, and be kind with yourself."

"WHEN YOU CREATE A BRAND, YOU PUT YOUR GUTS INTO IT. IT IS A MIRROR OF YOURSELF AND YOUR VALUES."

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CURIOUSLY RESERVED: 

"I am a very reserved person. It doesn’t look like it because I speak to strangers everywhere: in supermarkets, in the subway, wherever. I like to ask questions and know more about them. I don’t like being in big groups because I find it more difficult to really get to know each person. So when I find myself in groups, I am very discrete."

ON REJECTING FEELING "ASHAMED":

"I took this word out (ashamed) of my vocabulary a long time ago. When I was young, I used to be ashamed when I made mistakes, which is a consequence of being in a French school system that does not allow for mistakes or failure."

WHAT SCARES HER THE MOST RIGHT NOW:

"I am scared the most by the changes I am currently making with my brand! When you create a brand, you put your guts into it. It is a mirror of yourself and your values. As this new project brings change, I feel like it questions who I am, and for the moment, I am not really sure where I want to go. I know the answers will come, but before they come, it is kind of scary (but exciting scary)."

"IT IS REALLY DIFFICULT TO TRULY ACCEPT ONE'S UNIQUENESS. (...) AND NOT TO FEEL INFERIOR or superior TO OTHERS."

 Photo by ohmycream.com

Photo by ohmycream.com

ON UNIQUENESS AND BEING YOU:

"Everyone is unique, not because of one thing, but because they are a unique combination of qualities, experiences, learnings… It is really difficult to truly accept one’s uniqueness. I mean to really feel that you are unique like everybody is unique, and not to feel inferior or superior to others. It is a really exciting path to follow."

WHAT PEOPLE ADMIRE ABOUT ROZINA:

"Maybe tenacity? When I completed the fund raising for my company at the end of last year, some people told me they did not think I could make it with everything I had gone through with the birth, and were surprised that I made it to the end."


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