meet clara

AN AMBITIOUS ENTREPRENEUR WHO KEEPS THINGS BALANCED AND EMBRACES THE UNKNOWN 

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EMBRACING FAILURE AND TAKING RISKS:

"I’m a firm believer of “fall down seven times, get back up eight times.” I’ve been thrown off my horse many many times - literally and figuratively. 

My biggest teacher has been my yoga practice. Getting on the yoga mat no matter how I feel, or what I am going through has taught me to give space to my emotions, so I can process them rather than escape them.

Once you find a way to look at yourself with honesty, you start trusting your ability to handle whatever comes your way. Falling off that horse becomes less and less scary and something that you accept as part of the process. On rough days, I practice gratitude. I stop and count my blessings and I try to remember that if you are going to take risk, you need to be ready for things not to go perfectly all the time."

"ONCE YOU FIND A WAY TO LOOK AT YOURSELF WITH HONESTY, YOU START TRUSTING YOUR ABILITY TO HANDLE WHATEVER COMES YOUR WAY."

 

 Photo by Olivier Rosset

Photo by Olivier Rosset

using fear as a motivator:

"In the words of Nelson Mandela, whom I immensely admire, "courage is not the absence of fear, but the triumph over it.” I struggle with fear at times, but this has never prevented me from pursuing my goals. If anything, it’s made me work harder for them, and prepare myself better to set myself up for success."

ON GROWING FROM ADVERSITY:

"I don’t look at my actions in terms or shame or regret, instead, I try to look at them in terms of growth. If you are busy feeling guilty, you aren’t busy learning.

I’ve definitely learned some things the hard way, I’ve taken hits, but I believe once you can observe and learn your lessons, you get better at dodging the hits, or even anticipating them. When you get to that point where you can see the events unfold and find the ability to choose differently and break a pattern, those moments are small victories and moments of personal growth."

"I BELIEVE THAT ONCE YOU CAN OBSERVE AND LEARN YOUR LESSONS, YOU GET BETTER AT DODGING THE HITS, OR EVEN ANTICIPATING THEM."

trusting the will to succeed:

"I wish I had learned sooner to push back on people, to take risks, and to question the status quo. The risk of taking a leap of faith to leave my job and launch my own business seemed bigger than it really was. Being in contact with a countless number of entrepreneurs in the last decade, I can affirm that whoever identifies a need or gap in the market, and has the courage to step out of the wage system is in a great position to succeed."

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ON LIVING OUTSIDE OF HER COMFORT ZONE:

"Born to parents from two different continents, cultures and linguistic backgrounds, I have experienced being outside of my comfort zone many times in my life and it often had to do with moving to a new country or tackling a foreign language - I don’t learn languages, I tackle them, literally!

I would say my first big step out of the comfort zone was when I decided to leave France and move to the United States for university at the age of 18. I had just completed my Baccalaureate in a French Lycee in Paris when I left the country to attend Brown University, where I studied Political Sciences and International Relations.

 Photo by Olivier Rosset

Photo by Olivier Rosset

It was eye opening to see the difference in education, mentality, and outlook on life between the French and the Americans. From the different aspirations of my peers from one country to the other, down to the qualities that teachers valued and looked to develop in their students, the contrast was immense. I quickly realized that there isn’t one right way, and that there are many ways to tell the same story.

Today, as a foreigner in Portugal, and female entrepreneur in Lisbon, living outside my comfort zone has become a routine. It’s an extra challenge that I thoroughly enjoy and which comes with many advantages. Away from the whirlwind of London, I can be more strategic, both for my clients, but also when it comes to taking important business or personal decisions. I find it easier to cultivate balance here."

"I quickly realized that there isn’t one right way, and that there are many ways to tell the same story."

 Photo by Alexandre Cabrita

Photo by Alexandre Cabrita

dealing with the unknown:

"The scariest, but also the most exciting part of my job, and consequently of my life as an entrepreneur, is not knowing what things will look like next month. I take on a lot of one-off projects, supporting startups to maximize their visibility, without the commitment of a month PR retainer. My activities change a lot from one month to the other. No month looks the same and I’ve learned to live with and love the unknown."

ON STARTING SOMETHING NEW:

"The main transition of my adulthood was leaving my London life and corporate job to relocate to Lisbon and set myself up as an entrepreneur. In late 2014, after eight years of working in the tech sector for companies like Google, the venture capital firm Accel Partners, and mobile payments startup iZettle, I decided to make a complete change.

During my first year in Lisbon, I launched ThirdEyeMedia, a PR and digital marketing consultancy for startups and venture capital firms, and Clara Yoga and Wellness, a yoga and wellness coaching business based on Vinyasa yoga.

 Photo by Alexandre Cabrita

Photo by Alexandre Cabrita

Looking back on the incredibly exciting past three years, without a doubt I can say that this decision defined who I am today. If you had asked me back then, I never would have predicted that I would start a business. In fact, as I often say when I’m asked about how I planned my move, I didn’t know if my stay in Lisbon was going to be for 3 months, 3 years, or 30 years."

what starts her day:

"I meditate. I practice yoga or a combination of both on a daily basis. This helps me feel more grounded. From there, I move through my day with more confidence and clarity and with a greater ability to make good decisions."

 Photo by Alexandre Cabrita

Photo by Alexandre Cabrita


learn more about clara armand-delille

DISCOVER HER PR & DIGITAL CONSULTANCY
and her yoga practice